Here we look at our top tips to check your competitors to validate your keywords and find any missed opportunities. There are a number of reasons for analyzing your competitors:
- To check if a keyword is too competitive.
- To find new keyword opportunities.
- To see what types of content are performing well.
- To find link opportunities.
Keep in mind: Competition is all relative. For example, it would be foolish to target “marketing automation” if your website is new. But, if you have an established website with authority, then it may be something to consider.
The next stage of analysis is more in-depth and best carried out by an SEO agency with access to SEO software because we are trying to find link opportunities. At Digital Tepee we use SEO Powersuite and SEMrush to analyze the link profiles of clients competitors.
The next stage is Technical Analysis and that is where our service can identify all those issues that are impacting your site comes into the picture.
The report will identify every issue on your site that can affect search engine indexation, rankings, and user experience: broken links and images, duplicate content, poor mobile usability, redirect chains, internal linking problems, heavy pages and scripts, W3C validation errors, thin content, and more.