What Is Technical SEO?
We provide class-leading technical SEO services packages to clients around Newcastle and worldwide. As a technical SEO agency, we offer a robust SEO strategy that will allow the Google search engine to crawl, index and rank the web pages of your website correctly. In-turn increase the chances of appearing at the top of search results for your niche. We offer a full technical SEO audit free of charge so you can see the technical issues and content issues your website may be facing already.
Creating class-leading on-page SEO content and obtaining high site authority backlinks play a significant role in dominating your company niche. However, a robust technical strategy plays an even more critical role in delivering page 1 search engine ranking results.
Technical ‘under the hood’ changes to your website ultimately influence rankings and how search engines crawl and index your pages. The technical part is often overlooked but is just as, if not more important than your other digital marketing efforts. Meaning no results at all if this is not completed correctly. The bottom line is, no matter how good your content or products are you must have a technically sound web site that is mobile friendly and all pages load correctly. Loading time can impact your ranking with Google now using mobile-first to index your site.
Here at Digital Tepee, we strive to make your organic search campaign succeed. With technical SEO best practices we ensure that your website build has a solid foundation. It will be fully audited with industry-leading software to make sure the technical solutions can be put in place. This allows the site to be correctly indexed and show value and relevancy to the major search engines such as Google, Yahoo and Bing.
Solid technical SEO will both increase your search engine performance within the SERPs and is good practice to avoid any algorithmic update penalties from Google.
Overview of tasks included in our SEO audits.
- Crawl Analysis
- Content indexation
- XML sitemaps
- URL Structure & Dynamic URLs
- Page speed
- Structured data markup, rich snippets, schema
- Domain age
- Image optimization
- Internal link structure
- website Migration
- Identify Issues
- Canonical Page Check
- HTTPS Check
- Online Brand Analysis
- Duplicate content issues
- 301 redirections
- Google search console audit
The full process will quickly reveal existing issues on your site that can adversely affect search engine indexation, rankings, and user experience. Broken links and images, duplicate content, poor mobile usability, redirect chains, internal linking problems, heavy pages and scripts, W3C validation errors, thin content, and more. We can identify every error and supply a list of pages it affects detailing fix by fix as we go through the project.
Now more than ever has there been a need for quality online content. Our content audits will review your website content, structure and markup are in line with your overall marketing strategy.
We find the quickest wins in any organic search strategy come from making sure that the content on your website is relevant to your niche’s audience. As well as this is ensuring the correct and appropriate use of technical on-page elements such as implementing structured data and relevant H-Tags will help define your site visibility.
Throughout the completion of the research and development, we ensure that the content already in place is structured and marked correctly on the pages of your site.
“One-size-fits-all” is not the approach we follow when creating a content strategy for your organisation. Instead, we work out content recommendations that are 100% custom and fit your business goals perfectly. They’ll include high-level messaging, a value proposition, and a social media integration. To maximise the positive impact on search results, we’ll also develop publishing workflows for you to follow.
Special attention to content length, positioning, the tone of voice, type and also recommend the location of newly created assets should there be opportunities for media which don’t already exist. Our content strategy also includes optimising media images, videos and any other core content elements or assets.
We place a content audit as a top priority when starting any project. Not only will this define key differences between yourselves and your competitors it allows the opportunity to connect directly with your audience.
Content optimisation will increase the chances of your websites content ranking for search-related queries which in turn will boost the number of organic traffic. Special care must be taken and follow a strict methodology
to maximise returns, therefore making your website’s home page or a specific page on your site more attractive to search engines and users.
A knowledgable consultant will understand the words and phrases people use to find products and services online. Harnessing the power of software to analyse data correctly and then implement changes in such a way that it meets those queries is a powerful tool to have in your business.
Our technical SEO team will use class-leading tools like SEMrush and Powersuite to identify errors and opportunities to improve the optimisation of your onsite content.
We will also evaluate how your competitors are using keywords. And how best to harness words and phrases that can help to improve your search performance to drive traffic and conversions, and increase the potential value of doing so.
Technical SEO Optimisation
Digital Tepee will ensure that in-depth technical audits of your website will uncover any factors harming the performance and chances of ranking for your niche. By providing a solid building block for future marketing activities from the ground up the more significant and more successful results will be delivered.
While a user-friendly, interactive and graphic design masterpiece website may be helpful for user experience, it can massively impact the performance of SEO and the chances of being found online. Search engines are not users, they are robots, and it is necessary to think in a different mindset when approaching projects.
Search engines algorithms, especially Google’s, are seriously complex and have hundreds of ranking factors that are checked when crawling your website to determine search queries. Optimisation eliminates the elements that could stop a search crawl from performing correctly and therefore not ranking for your keywords if not in place. Factors can include duplicate content, usability, site speed and the coding of your website.