If you are searching for ways to improve your SEO on your website there are many free audit tools available on the web to carry out this task, however, this will take an experienced SEO several hours to complete and inexperienced user days. So Digital Tepee is offering a Free To All Technical SEO website audit. Sound good?
Websites come in a variety of shapes and sizes, so uncovering what technical fixes each site needs will be a different story for everybody. It is super important in this day and age to have a well-structured site that is in good shape technically no matter how many pages or amount of content, especially for SEO. So, if you would like to find out how your website is performing and what factors can be improved then use the free submission form below to get a full website report sent to you from ourselves.
Request your Free SEO Website Audit delivered in 24 hours below…
Want to know more? Read on…
What is an SEO Audit?
An audit is the first way for you to highlight errors on your site to improve your SEO campaign. The objective is to identify weak points in your strategy that are impacting search engines and your site performance. Our software will give you a thorough report of technical issues that you need to fix, by taking direct action on the highlighted errors, you should see improvements in your SEO performance.
When Should You Do One?
Here at Digital Tepee we always perform this service when looking to work with a new client. Once working with a client we continuously check the site for changes, we will also audit a current campaign once a week using our resources and monitor issues daily via our SEO software.
In fact, around 80% of a clients retainer budget cover data analysis and monitoring, enabling us to react quickly a provide a quality service. Data analysis is critical to ensure that we don’t miss anything and also identify any new problems early.
An audit is a perfect way to evaluate our performance. There are two times we perform audits, at the beginning of a new client campaign and once a quarter.
How To Develop A Strategy For Your Website?
Here are our TOP 3 steps to starting a strategy in the correct manner.
To start off you need to understand that SEO is basically a marketing channel to grow your business, having clear strategic objectives help you achieve your goals and keep your campaign focused. You may already have a strategic objective list, then now is the time to review it. A simple way to start off is to link your business KPI’s with your SEO KPI’s. For example, Your business will increase its organic search visibility by 50% within the next 6 months.
Next step is to determine whether the current keyword targeting strategy is worth it. And, to find untapped keywords that could result in “easy” wins by examining your current set of keywords before jumping head first into your audit.
Are you targeting the correct set of keywords for your business niche and budget? Many times client set their goals way above the budget they have available and go after unachievable search terms. By using the S.M.A.R.T principle it is good practice to review these every 3 months.
Specific – Keywords should be limited to either 10, 20 or 100 depending on your budget available.
Measurable – Keywords can be tracked using a number of pieces of software such as SEO Power suite and SEMrush. Tracking core keywords will clearly show how Google is valuing your website
Attainable – Keywords need to be within your reach and the age and authority of your website will determine this. In a nutshell, new websites will struggle to rank for competitive keywords. If your site is new, then you should target long-tail keywords.
Relevant – Keywords need to relevant to your business niche and will grow your trust with search engines.
Time-Bound – Keywords improving your site’s performance for a keyword is the goal. You should try to achieve that goal as fast as possible. The S.M.A.R.T. principle is only the first step to validating your current keyword set.
Lastly, in our top tips check your competitors to validate your keywords and find any missed opportunities. There are a number of reasons for analyzing your competitors:
- To check if a keyword is too competitive.
- To find new keyword opportunities.
- To see what types of content are performing well.
- To find link opportunities.
Keep in mind: Competition is all relative. For example, it would be foolish to target “marketing automation” if your website is new. But, if you have an established website with authority, then it may be something to consider.
The next stage of analysis is more in-depth and best carried out by an SEO agency with access to SEO software because we are trying to find link opportunities. At Digital Tepee we use SEO Powersuite and SEMrush to analyze the link profiles of clients competitors.
The next stage is Technical Analysis and that is where our service can identify all those issues that are impacting your site comes into the picture.
The report will identify every issue on your site that can affect search engine indexation, rankings, and user experience: broken links and images, duplicate content, poor mobile usability, redirect chains, internal linking problems, heavy pages and scripts, W3C validation errors, thin content, and more.